Lingerie In Hong Kong: Where To Buy Underwear & Bras

Beautiful lingerie can be tricky to shop for! Whether you want on-trend pieces at Peach John and Satami, comfortable basics at Calvin Klein and Her Own Words, delicate lace at Intimissi and Oysho and more — here’s where to shop lingerie, underwear and bras in Hong Kong.

First and foremost you want your lingerie to have the perfect fit and size, but it also needs to be flattering and comfortable and to make you feel confident and sexy (even if it’s just for you!). That’s why we’ve done the legwork so you can find exactly what you’re looking for, whether that’s a bodysuit or babydoll dress with bright, bold prints, an elevated everyday basic bra or underwear or a timeless lace bodice or slip. Scroll through for our roundup of the best lingerie brands and lingerie stores in Hong Kong — including homegrown local boutiques like 6IXTY8IGHT, celebrity-led brands like Savage X Fenty and SKIMS and online fashion retailers like For Love & Lemons and more…

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Avec Amour – Ultra-sexy lingerie and accessories to match

Known for its seductive collection of ultra-sexy luxury lingerie, Avec Amour offers a variety of styles to suit a range of tastes and budgets (along with a striking selection of accessories to go with your chosen looks!). The online boutique carries a number of international designer labels that aren’t readily available in other Hong Kong lingerie stores, including Agent Provocateur, Bluebella and God Save Queens. What’s more, we love the brand’s commitment to customer service; with hyper-efficient shipping, safe delivery and friendly service to boot, lingerie shopping doesn’t get any more tempting than this!

Avec Amour, Facebook: Avec Amour Lingerie, Instagram: @avecamourboutique, avecamourlingerie.com

Tani Comfort – Buttery soft, sustainable bras and panties

Who said lingerie can’t be comfortable? Tani Comfort is here to prove the naysayers wrong with its line of buttery soft nightwear made with eco-friendly TENCEL™ fibres by Lenzing AG. Created with your comfort and the environment in mind, the brand’s Silktouch collection includes a range of styles from lace-trimmed soft bras to hiphuggers with ultra-flat seams, that you’ll want to slip into day in, day out. Want to try the pieces out for yourself? New customers can enjoy 15% off all products!

Use the code SASSY20 and get an additional 20% off all products. Valid until Tuesday, 31 January, 2023.

Tani Comfort, Facebook: Tani Comfort, Instagram: @tanicomfort, www.tanicomfort.com

Read More: Local Sustainable Fashion Brands We Love

6ixty8ight — Local lingerie brand with affordable and on-trend designs

Lingerie that’s more low-key, casual and modern! Local brand 6ixty8ight is favoured by Hongkongers for its playful and comfortable designs and because it’s incredibly affordable. Styles here are more youthful and often come with matching comfy loungewear.

6ixty8ight, various locations across Hong Kong, hk.6ixty8ight.com

Read More: 50 Local Hong Kong Brands You Need To Know

Aerie by American Eagle — Inclusive brand with plus-size and curvy lingerie options

Aerie is American Eagle’s pioneering intimates and activewear brand — one of the first to go without photoshopping or airbrushing its models in its lingerie and swimwear ads. Constantly promoting positive images of women and girls, especially differently-abled and plus-size people, this is the brand to go to for lingerie that will support and fit your body comfortably.

Aerie, 1/F, 31A Queen’s Road, Central, Hong Kong, aeo.com.hk

Read More: Where To Buy Women’s Swimwear In Hong Kong

Agent Provocateur — Luxury lingerie with everything from balconette bras to tulle thongs

As its name suggests, Agent Provocateur is one of the more provocative brands on this list, stocking luxurious special occasion lingerie with a lot of oomph. Alongside balconette bras and briefs, you’ll also find tulle thongs, suspenders, harnesses, bodysuits and more.

Agent Provocateur, available online at NET-A-PORTER, Avec Amour, Sheer and its website, www.agentprovocateur.com

Calvin Klein — Ultra-soft stretch cotton women’s underwear

Looking for something super comfortable? Calvin Klein offers extra soft stretch cotton women’s underwear as well as some elegant, lacey options. While you’re there, also check out its ultra-comfy woven viscose sleepwear.

Calvin Klein, various locations across Hong Kong, www.calvinklein.com.hk

For Love & Lemons — Young brand with bold and bright lingerie

A cult-favourite brand, For Love & Lemons is fun and flirty, with fashion-forward pieces that feature bold and bright prints and plenty of lace, tulle and satin. Expect a heftier price tag and matching sets (garter belts, rompers, bustiers and more!). While you’re here, make sure to check out its bestselling dresses. Shipping to Hong Kong is free on orders over $2,348.

For Love & Lemons, forloveandlemons.com

Gilly Hicks by Hollister — Simple and comfortable bras and bralettes

An Abercrombie & Fitch lingerie brand, Gilly Hicks is a good option for simple and comfortable bras and bralettes in neutrals, seamless underwear and lace thongs in an array of colours. Shop online or head to a physical store to browse in person.

Gilly Hicks by Hollister, various locations across Hong Kong, www.hollisterco.com

Her Own Words — Local brand with everyday and sports bras

Quality meets technological innovation at Her Own Words. Here, comfort is key, with the brand offering a range of award-winning everyday and sports bras designed to fit and feel good. This is a great pick if you’re looking to stock up on those basics.

Her Own Words, various locations across Hong Kong, www.howherownwords.com

Intimissimi — Italian brand specialising in lingerie and intimates

Italian import Intimissimi is well worth a browse! Head online or to our favourite Queen’s Road Central flagship for the underwear drawer of your dreams. The compact store layout means you can get your shop done in less time than it takes to have lunch. Collections are updated weekly and are designed to be sensual, romantic and comfortable.

Intimissimi, various locations across Hong Kong, www.intimissimi.com

La Perla — Luxurious silk and lace lingerie with detailed embroidery

If only the very best will do for special occasions, look no further than La Perla. The brand specialises in the exotic and erotic, offering luxurious lingerie crafted from the finest silk and lace trimmed with crystals, beading and spider web-delicate embroidery.

La Perla, various locations across Hong Kong, asia.laperla.com

Oysho — Spanish brand with affordable lace and silk pieces

One of our go-to’s, Spanish brand Oysho stocks everything from lace bralettes and silk pyjamas to fitted activewear, plush bathrobes and fluffy bedroom slippers. The bras and underwear are feminine, flattering and fashion-forward (plus affordable to boot!). There are no physical Oysho boutiques in the city anymore so head online to get your shopping fix.

Oysho, www.oysho.com

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Peach John — Japanese brand with non-wire, strapless and more

Hong Kongers love Japanese fashion, so naturally, Peach John is a local favourite! A subsidiary of Wacoal, you’ll find every design from lace, satin and embroidery in various styles including non-wire, strapless, bralette and more, all at affordable prices. The website is in Chinese so if you’re ordering online, you’ll have to use Google Translate.

Peach John, various locations around Hong Kong, www.peachjohn.com.hk

Perk by Kate — Singaporean brand with comfortable, stylish women’s underwear

Singapore-based brand Perk by Kate is all about the details — we’re talking the perfect cut, good support and quality fabric. Pioneers of the padded lace bralette, head here for intimates that take you through the day in comfort and style.

Perk by Kate, www.perkbykate.com

Satami — Japanese brand with everyday and special occasion underwear

Whether you’re looking for everyday comfort, special occasion lingerie or maternity wear, Satami is a one-stop-shop solution for anyone in search of their perfect lingerie fit. The Japanese brand offers fitting guidance in-store and on its website so you’re sure to find your ideal size from a wide range of styles.

Satami, various locations around Hong Kong, www.online-satami.com

Savage X Fenty — Celebrity brand with fun, bold underwear

Did you know Rihanna’s lingerie brand ships to Hong Kong? Savage X Fenty is inclusive and fun, catering to all genders, skin tones and sizes — with everything from mesh tanks to floral cut-out boxers, crotchless catsuits, velvet corsets and more on offer!

Savage X Fenty, www.savagex.com

Sheer — Boutique carrying top lingerie brands

Sheer focuses on fashion, fit and friendly service at its Central boutique with the kind of attention to detail that larger retailers can only dream of. The Sheer girls (including our former That Girl, founder Lisa Cheng) will have you decked out in lingerie that puts a spring in your step! Brands available include La Perla, Coco de Mer, Fleur of England and Chantelle.

Sheer, Shop 310, 3/F, Landmark Atrium, 15 Queen’s Road Central, Central, Hong Kong, www.sheer.com.hk

Read More: Looking For A Bra That Actually Fits? We Tried Out SHEER

SKIMS — Celebrity brand with skin-tone shapewear and underwear

SKIMS arrived in Hong Kong over a year ago, and we’re happy to report its reputation still holds up! With a wide variety of colours to flatter deeper skin tones and sizes that promise to go far bigger than local retailers, this is a great option for butter-soft smoothing everyday bras and shapewear. Shop in-person at Lane Crawford (with limited stock, but the option of trying things on) or online (for more variety)!

SKIMS, available in-store at Lane Crawford and online at NET-A-PORTER, Selfridges, Harrods and its own website, www.skims.com

Triumph — German lingerie brand with shapewear and more

With over 135 years of experience in designing women’s lingerie, you know you’re going to be in good hands at German-origin brand Triumph. Perfect for everyday wear, we especially love the shapewear.

Triumph, various locations across Hong Kong, hk.triumph.com

More lingerie brands and stores that are available in and/or ship to Hong Kong:

• ASOS – Huge range of lingerie designers, brands and styles including in-house brand ASOS DESIGN. www.asos.com
• Bodibra – Handmade lingerie focusing on colour and style. bodibra.com
• Chantelle – Bold, Parisian chic intimates that are effortlessly elegant. www.sheer.com.hk/chantelle
• Cotton On – Affordable bras and underwear, including bralettes, shapewear, bandeaus and more. cottonon.com
• H&M – Wide range of affordable underwear and loungewear. www2.hm.com
• Marks & Spencer – Great for stocking larger sizes which you won’t find in many local boutiques. www.marksandspencer.com
• Mode Marie – Taiwanese brand providing comfortable and stylish designs. www.modemarie.com.hk
• NET-A-PORTER – Stocks harder-to-find brands like Fleur du Mal, Dora Larsen and I.D. Sarrieri www.net-a-porter.com
• Raven + Rose – Hong Kong-based brand designed to embrace women’s natural curves. ravenandroselingerie.com
• Urban Outfitters – Stocks youthful on-the-rise designers like Bluebella, Only Hearts and in-house brand Out From Under. hk.urbanoutfitters.com
• Victoria’s Secret – Iconic American design house with creative lingerie and comfortable sleepwear. www.victoriassecret.com

Editor’s Note: “Where To Buy Lingerie In Hong Kong” was most recently updated in January, 2023 by Sakina Abidi. A version of this article also exists on our sister site Sassy Mama Hong Kong.